Once upon a time, in a far-off isolated marketplace, there was a cutting-edge advertising agency with happy clients and strong profits.
Just before Christmas, in the darkest time of the year,¬†a couple of the agency’s star performers decided to leave the agency and¬†go out on their own.
They weren’t unhappy with the agency or with the CEO.¬† In fact, they had learned a great deal over the years and, deep inside, they were grateful.¬† But their desire to self-actualize at a new level made them rambunctious.
And off they went.
The upstarts secured a first client so quickly that many in the industry wondered if they already had the new client in their back pockets¬†as they planned their exit.
Would the agency CEO make the star performers’ lives difficult?¬† Would he sue?¬† Would he have something nasty to say?
The local business press wanted to know, and the CEO’s phone rang.¬† On the morning of Christmas Eve, the story broke.
Here’s how the CEO responded:
“This is the natural cycle of the agency business.¬† Those two contributed to the successful growth¬†of this agency.¬† They have a lot of friends here, and I expect we’ll remain friends.¬†¬†We wish them¬†the best of luck.”
But what about having those creative minds now as competitors?
“We welcome competition.¬† It keeps us agile, on our toes.¬† We always try to be great for our clients over the long-term, but we’re not naive, either.¬† Competition forces us to be better in the short-term.
“The overall quality of advertising in this market will only improve as a result of another creative player in town.¬† The¬†ultimate beneficiaries will be the local advertisers, and we’re going to play a role in that.¬† Exciting times are ahead.”
– How do you think this was received in the marketplace?
– If you were an employee at the established agency, how would you view your boss?
Even Reindeer Compete!
– Below is how one competitive reindeer sings about his main rival.
– Enjoy it, and happy holidays!
Photo by Mukumbra: http://www.flickr.com/photos/mukumbura/4208067109/
Video, Song¬†by Brian Beathard, Animation by Michael Auger
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