Seduce, Engage & Win Customers’ Hearts

Hangin’ Out With Chris Brogan and The Social Media Crowd

Hangin’ Out With Chris Brogan and The Social Media Crowd

I just returned from the best conference I've been to in a long time, Next Generation Marketing in Berlin. I learned a lot and hung out with...

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One Simple Question – The One That Prospects Love

One Simple Question – The One That Prospects Love

  Last year, I was helping a client's sales team in the early stage with a new prospect. The account exec in charge had held two...

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Pricing Your Work – The Rule of Threes

Pricing Your Work – The Rule of Threes

Pricing is always a challenge for start-ups, as well as for independent consultants heading out into the Brave New World for the first...

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Obama Loses Biggest Customer, Forrest Gump

Obama Loses Biggest Customer, Forrest Gump

Shellacking? Cute word you use to describe the ass-kicking you and your Democratic party took in the U.S. mid-term elections this week, Mr....

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The Italian Job:  Why Entrepreneurs Rock and Politicians Suck

The Italian Job: Why Entrepreneurs Rock and Politicians Suck

  Italian politics and business often provide the perfect mix for a good story, and this week was no exception. The story flared up when...

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Don’t Send Me Your CV!

Don’t Send Me Your CV!

  I've received about a dozen CVs in October.  All by email.  All unsolicited. I'm going to hurt the feelings of a few friends...

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But You’re Not Steve Jobs

But You’re Not Steve Jobs

Chelsea Kate Isaacs, a Long Island journalism student, was writing a research paper last month on the use of the Apple iPad in classrooms. As...

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Toastmasters: Killing The Myth, One Speaker At A Time

Toastmasters: Killing The Myth, One Speaker At A Time

Myth:  "Great speakers are born, not made." When my Toastmasters Zug club members asked me to be the Club President this TM year, I sensed the...

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Job Interviews Are Sales, Too: 10 Tips to Success

Job Interviews Are Sales, Too: 10 Tips to Success

I was helping a client recruit a sales support person this week. The desired profile would be a recent college graduate with some, but not...

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Sneak Peek: “Selling in the Brave New World”

Sneak Peek: “Selling in the Brave New World”

Here's a preview of the sales workshop I'll be leading this Sunday at the Expat Expo in Zurich. Special thanks to the British-Swiss Chamber...

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