I rarely change my opinion of superstars from one day to the next. But yesterday it happened in a New York Minute... or maybe, in a Maradona...
Continue Reading →Seduce, Engage & Win Customers’ Hearts
Build Trust Early. Agree “Rules of Engagement” Early!
It's exciting to return from a first visit to a prospect that was hot-to-trot. It's frightening to see how many of these hot prospects fall into...
Continue Reading →Toastmasters Report: “Content Is Back. Content is King.”
It's a tough job, but... you know how it goes. I'm just back from the Toastmasters District 59 Spring Conference in The Hague. Great...
Continue Reading →Preparing For Success: A Conversation With Nadeschkin
I'm never shy when it comes to approaching celebrities. Sometimes they respond with haughty self-importance and let you know you're asking...
Continue Reading →Competitive Advantage: Ten Steps to Finding Your Mojo
With all the hype around Web 2.0 these days, who in the Brave New World would even consider marketing with "old economy" tools? Me. And...
Continue Reading →Leadership: Get Over It, and Get On With It
It's amazing how much air time the topic of leadership gets. I'll bet there are more business books dedicated to leadership than anything...
Continue Reading →Necessity is the Mother of… DUH!
Necessity is the mother of invention, or so it has been said. I don't purport to be a rocket scientist, let alone a geologist or a fossil fuels...
Continue Reading →Storytelling By Email: 9 Best Practices
In the Brave New World, we're all fighting for share of voice, as well as impact. Email is no exception. One way to cut through the clutter...
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