Seduce, Engage & Win Customers’ Hearts

Love ‘Em Like Diego.  (Sales Teams Need Love, Too)

Love ‘Em Like Diego. (Sales Teams Need Love, Too)

I rarely change my opinion of superstars from one day to the next. But yesterday it happened in a New York Minute... or maybe, in a Maradona...

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Build Trust Early.  Agree “Rules of Engagement” Early!

Build Trust Early. Agree “Rules of Engagement” Early!

It's exciting to return from a first visit to a prospect that was hot-to-trot. It's frightening to see how many of these hot prospects fall into...

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Toastmasters Report: “Content Is Back. Content is King.”

Toastmasters Report: “Content Is Back. Content is King.”

It's a tough job, but... you know how it goes. I'm just back from the Toastmasters District 59 Spring Conference in The Hague. Great...

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Preparing For Success: A Conversation With Nadeschkin

Preparing For Success: A Conversation With Nadeschkin

I'm never shy when it comes to approaching celebrities. Sometimes they respond with haughty self-importance and let you know you're asking...

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Competitive Advantage: Ten Steps to Finding Your Mojo

Competitive Advantage: Ten Steps to Finding Your Mojo

With all the hype around Web 2.0 these days, who in the Brave New World would even consider marketing with "old economy" tools? Me.  And...

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Leadership: Get Over It, and Get On With It

Leadership: Get Over It, and Get On With It

It's amazing how much air time the topic of leadership gets. I'll bet there are more business books dedicated to leadership than anything...

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“Shut Up, Christiane!”

“Shut Up, Christiane!”

In spite of the headline above, I really do respect Christiane Amanpour.  Kind of. She's hard-working.  Driven.  Focused.  And she's always...

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Necessity is the Mother of… DUH!

Necessity is the Mother of… DUH!

Necessity is the mother of invention, or so it has been said. I don't purport to be a rocket scientist, let alone a geologist or a fossil fuels...

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Are You “Adding Value to the Conversation”?

Are You “Adding Value to the Conversation”?

I was coaching a small start-up entrepreneur recently who was saying he was stuck. He had been making a lot of calls, some cold, some warm,...

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Storytelling By Email: 9 Best Practices

Storytelling By Email: 9 Best Practices

In the Brave New World, we're all fighting for share of voice, as well as impact.  Email is no exception. One way to cut through the clutter...

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