Seduce, Engage & Win Customers’ Hearts Toggle

The Key To Building Trust With Your Prospects

The Key To Building Trust With Your Prospects

Is your product great, but your prospects aren’t buying? You know your product or service will help customers, but do they feel that you know...

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Sales, Love & Getting Prospects To Put Skin In The Game

Sales, Love & Getting Prospects To Put Skin In The Game

Whether you’ve finally landed a date with that long-time crush or are courting an ideal customer, do you find that you usually do all the...

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A Referral Is A Blind Date

A Referral Is A Blind Date

"A Mutual Friend Thought We Should Meet" A few weeks ago, the CEO of a communications agency connected with me on LinkedIn.  A friend of his had...

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She Wants It To Be Mind-Blowing!

She Wants It To Be Mind-Blowing!

"Because That's The Key To My Heart" "When you make music or write or create, it's really your job to have mind-blowing, irresponsible, condomless...

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Volume is Vanity. Profit is Sanity.

Quote from Ragnar, Vulcan Coffee. He wasn't even quite sure what it meant, but for me: grow too fast and you can kill your profits.

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A Brand Is A Promise: Keep Your Promises

A Brand Is A Promise: Keep Your Promises

  Tao Is More Than A Word Having worked in the sports business, I was recently recommended a link to a sports biz page, Tao of...

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How To Get Leads: A Tale Of Two (Holiday) Raffles

How To Get Leads: A Tale Of Two (Holiday) Raffles

  Or... A Christmas Story Once upon a time, manager from Company A was sitting next to manager from Company B at an industry Christmas...

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Proposals That “Catch All” Often Catch Nothing

Proposals That “Catch All” Often Catch Nothing

Trying To Be All Things To All People? A change management consultant recently told me about an exchange he'd had with the CEO of a mid-size...

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Yin Yang & The Elevator Pitch

Yin Yang & The Elevator Pitch

  Beware of "Trendy" Earlier this year, a high-profile business writer posted an article, "The Elevator Pitch is Dead." Within minutes,...

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The NFL Brand Promise Goes “4th and Long”

The NFL Brand Promise Goes “4th and Long”

    Product Suffers After Three Downs In case some of you do not follow American football, the NFL has started its season with...

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