Seduce, Engage & Win Customers’ Hearts Toggle

A Referral Is A Blind Date

A Referral Is A Blind Date

"A Mutual Friend Thought We Should Meet" A few weeks ago, the CEO of a communications agency connected with me on LinkedIn.  A friend of his had...

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She Wants It To Be Mind-Blowing!

She Wants It To Be Mind-Blowing!

"Because That's The Key To My Heart" "When you make music or write or create, it's really your job to have mind-blowing, irresponsible, condomless...

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Volume is Vanity. Profit is Sanity.

Quote from Ragnar, Vulcan Coffee. He wasn't even quite sure what it meant, but for me: grow too fast and you can kill your profits.

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A Brand Is A Promise: Keep Your Promises

A Brand Is A Promise: Keep Your Promises

  Tao Is More Than A Word Having worked in the sports business, I was recently recommended a link to a sports biz page, Tao of...

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How To Get Leads: A Tale Of Two (Holiday) Raffles

How To Get Leads: A Tale Of Two (Holiday) Raffles

  Or... A Christmas Story Once upon a time, manager from Company A was sitting next to manager from Company B at an industry Christmas...

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Proposals That “Catch All” Often Catch Nothing

Proposals That “Catch All” Often Catch Nothing

Trying To Be All Things To All People? A change management consultant recently told me about an exchange he'd had with the CEO of a mid-size...

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Yin Yang & The Elevator Pitch

Yin Yang & The Elevator Pitch

  Beware of "Trendy" Earlier this year, a high-profile business writer posted an article, "The Elevator Pitch is Dead." Within minutes,...

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The NFL Brand Promise Goes “4th and Long”

The NFL Brand Promise Goes “4th and Long”

    Product Suffers After Three Downs In case some of you do not follow American football, the NFL has started its season with...

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Winning Pitches: Passing Matters! Chapter 19 For Free

Winning Pitches: Passing Matters! Chapter 19 For Free

Spain Wins Thru Masterful Passing (And this has everything to do with sales and team pitching!) There's something beautiful about the style...

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Five Sins of Managing Your Name. And Five Musts!

Five Sins of Managing Your Name. And Five Musts!

Your Name Precedes You When you meet someone for the first or second time, do you let them struggle with your name? I've been to three...

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