Or... A Christmas Story Once upon a time, manager from Company A was sitting next to manager from Company B at an industry Christmas...
Continue Reading →Seduce, Engage & Win Customers’ Hearts
Proposals That “Catch All” Often Catch Nothing
Trying To Be All Things To All People? A change management consultant recently told me about an exchange he'd had with the CEO of a mid-size...
Continue Reading →
Yin Yang & The Elevator Pitch
Beware of "Trendy" Earlier this year, a high-profile business writer posted an article, "The Elevator Pitch is Dead." Within minutes,...
Continue Reading →
The NFL Brand Promise Goes “4th and Long”
Product Suffers After Three Downs In case some of you do not follow American football, the NFL has started its season with...
Continue Reading →
Winning Pitches: Passing Matters! Chapter 19 For Free
Spain Wins Thru Masterful Passing (And this has everything to do with sales and team pitching!) There's something beautiful about the style...
Continue Reading →
Five Sins of Managing Your Name. And Five Musts!
Your Name Precedes You When you meet someone for the first or second time, do you let them struggle with your name? I've been to three...
Continue Reading →
Sell Benefits, But Make Sure Your Customer Agrees!
I'm All For Pitching... ... and with a book called "Sales Pitches that Snap, Crackle 'n Pop," I'd better be... right? Right. But please...
Continue Reading →
Nine Steps To Selling At Trade Shows
You're all set... ... for your company's trade show. Stand, decor, brochures, business cards, smile. Sorry, but deep inside, you know...
Continue Reading →
Muscle Memory & Selling
When It's Life Or Death Imagine for a moment your life is on the line, and you've hired some guy to watch your back. Would you want him to...
Continue Reading →The Love Coach, Revisited
Happy Valentine's Day! I couldn't resist dusting off my speech from the Toastmasters 2006 European Humorous Speech Contest, apropos to love... and...
Continue Reading →