Cute word you use to describe the ass-kicking you and your Democratic party took in the U.S. mid-term elections this week, Mr. President.
In Brave New World terms, I would describe it as losing your biggest account.
In fact, I would say that the customer, Mr. Forrest Gump — that slow, usually sweet tempered¬†guy in middle America — is¬†mighty pissed off, Mr. President.
You used to show Gump & Associates big vision, in a simple way.¬† And your team¬†worked very hard on¬†Gump’s business.¬† But somewhere in the customer relations phase, you¬†lost the magic you¬†had when you first made¬†the sale.
Even his Momma¬†warned him of closers like you.¬† “Life is a box of chocolates, Forrest.¬† You never know what you’re gonna’ get.”
And that’s what really pisses him off.¬† He bought your dazzling¬†bill of goods, and then?¬† You frustrated him with¬†appalling customer service.
Post-sale, your communication with Customer Gump was laughable.¬† When you did communicate, you¬†confused him with “Harvard Speak.”¬† Remember, Gump’s a little slow.¬† He¬†can’t quite grasp that elitist stuff.
Don’t you remember Gump saying, “Momma always had a way of explainin’ things so I could understand ’em”?
Well, your competition remembered.¬† They’ve been in¬†talking with Gump, Mr. President, not at him.¬† They’ve been connecting.¬† It hasn’t always been truthful, but, hey, that’s the competition in the Brave New World.¬† A good sales team has to be ready to deal with mean competition, and so must a good customer service team.
The competition claimed you bankrupted the country.¬† To Gump, it doesn’t matter that it¬†may have been¬†your predecessor who brought the economy to the brink while spending all the dosh.
The¬†mere sound of the word¬†“bankrupt” resonated so deeply with Gump that his emotions kicked into overdrive and clouded his logic.¬† His son’s¬†employer went bankrupt, and¬†his neighbor down the street is still looking for work.¬† The “B” word hit close to home, and you didn’t know how to counter it with simple concepts.
In fact, the competition spent a lot of money on things like “neuro-marketing.”¬† They identified Gump’s pain.¬† They used words that he uses.¬† They got him to talk about it.¬† They shifted the conversation.
This isn’t Harvard Law School.¬† But it is big business.
The good news for you, Mr. President,¬†is that Gump isn’t completely convinced by the competition, so he’s¬†left you a small piece of business.
The competition¬†had compelling argumentation to drag¬†the mood of the country down, and you with it, but they haven’t communicated a clear vision either.
What’s worse for them, they showed signs of¬†squabbling during their final pitch to Gump & Associates.¬† And now they’re in-fighting and hanging their own dirty¬†laundry out for Gump to see.¬† They don’t look like a very cohesive team, and Gump isn’t fully trusting anybody at the moment.
You’ve got two years to save the Gump account, Mr. President.
Talk with Customer Gump, not at him.¬† And don’t you dare talk above him.
Because next time he won’t just give you a shellacking.¬† He’ll send you packing.
Get Some Love In Your Inbox