Passion tells the prospect about you. Conviction sells the prospect, because it’s customer-focused.
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āPassionā is one ofĀ the most overused words in business.
Nowhere do you hear it moreĀ than in the world of solopreneurs and startupsā¦Ā and weāre the ones who have to sellĀ in order to surviveā¦ in order to succeed.
Itās my firmest belief that talking about your passionĀ isnāt helping you succeed with prospects.
I, myself, am passionate about a lot of things, like music… and skiing…
Iām passionate about sex, for godās sake.Ā Do you care? Does it impact you?
When you discuss your passion…
… are you hoping that prospectsĀ are going to get allā¦ passionateā¦Ā about your passion?
Prospects donāt care about your passion. Iām sorry.
If you say youāre passionate aboutĀ helping clients achieve this or that,Ā sure, itās better thanĀ not being passionate about it. Of course.
But do you know what customers really wantĀ more than your passion?
What prospects and customers really care aboutĀ is how you can help them, and how good you are at it.Ā And this is where passion endsĀ and conviction starts.
Conviction, of course, has multiple meanings.
Iām talking about these: āa fixed or firm belief,ā orĀ āthe state of being convinced,ā especially this last one,Ā the state of being convinced.
Thatās what your conviction does.Ā It helps convince people, prospects, customers.Ā In order for them to be convinced, you have to be convinced.Ā You have to have conviction.
Your passion doesnāt really convince them.
Conviction is, well, more convincing. So I hereby propose we allĀ change the word āPassion,ā in these circumstances, at least,Ā to āConviction.ā
So I hereby propose we all change the word…
… “passion,” in these circumstances, at least, to “conviction.”
If youāre excited about a business areaĀ that you’re bringing to the marketplace, or that youāre trying to bring to the marketplace,Ā change that word āpassionā to āconviction,āĀ or to ābeing convincedā that you can help the marketplace.
Beyond the word, make it your mission,Ā your value-add.Ā Then, go out and sell with conviction.
Because your business success depends on your sales success.
And your sales success is where I’mĀ convincedĀ I can help you.
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I help companies and solopreneurs sell more effectively.
I’ve developed the S.C.O.R.EĀ© Selling Method – 5 Key Steps to Selling More Effectively.
Get in touch to explore how we can build the right solution to have you engaging your prospects with more impact and obtaining their unwavering commitment.
Are you ready to win more business?
Let’s talk: +41 76 43 43 043.Ā Or send me an email: firstname.lastname@example.org
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