Sales Pitches that Snap, Crackle ‘n Pop Toggle
Sales Pitches that Snap, Crackle ‘n Pop
“Jack is one of the most engaging, customer-focused sales professionals I’ve ever worked with,” said Frank Palmer, Chairman & CEO of DDB Canada. ¬†“His punchy, take-no-prisoners style comes through in this valuable book. ¬†For those looking to secure new B2B clients in these challenging times, this is a must-read.”
In a B2B pitch, you’re not there to close a deal. ¬†You’re there to open a relationship. ¬†The three objectives of a pitch are therefore to:
- Snap: Stimulate Interest
- Your prospects will be leaning forward, eyes and ears on you. ¬†They’ll know you’re there with something directly related to their needs and they like your approach.
- Crackle: Start A Conversation
- A customer-focused conversation, mind you. ¬†Your prospects will be talking openly about their challenges and opportunities, and together you’ll be defining desired outcomes.
- Pop: Build Trust
- Your prospects will be telling you things that haven’t yet thought of, and they will want more of you. ¬†They’ll see you not as another vendor, but as their trusted advisor.
For bulk copies, contact Jack directly below.
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