Did you see the Canada-USA Olympic Ice Hockey Final?¬† Wow! ¬†As in hockey, sales is all about the fundamentals.
What an awesome game, no matter whom you were pulling for.¬† And what an awesome goal by Sidney Crosby.
But it wasn’t the goal alone that caught my attention.¬† It was the¬†the give ‘n go.¬† Crosby¬†passed the puck¬†to teammate Jarome Iginla and instinctively broke toward the goal.¬† Iginla shuffled the puck right back¬†in front of him, and¬†Crosby slipped the puck past the¬†U.S. goal keeper, into the net, all in a nano-second… and the entire country of Canada erupted in celebration.
What’s my point?¬† The fundamentals.¬† The give ‘n go is one of those things a Canadian kid learns right after¬†putting on¬†skates for the first time.
Selling, in some ways,¬†is like most sports.¬† You can not call yourself a master if you don’t make the fundamentals such a part of your tool kit that they become instinctive.¬† That’s why Crosby is not only loved by Canadians for securing the gold, but why the kid is earning superstar status.
It’s not even about calling yourself anything — master, superstar¬†or otherwise.¬† It’s about putting the points up, getting the sales, securing happy customers.¬† There are no shortcuts around the basics.¬† But there are rewards to using them every day.¬† Just ask Sidney Crosby.
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