“Because That’s The Key To My Heart”
“When you make music or write or create, it’s really your job to have mind-blowing, irresponsible, condomless sex with whatever idea it is you’re writing about.”
– Lady Gaga
Medicority Is An Option.¬† But It Sucks.
Why go for mediocrity?¬† Because it’s safe?¬† Fine, but it sucks.¬† It’s not memorable.¬† It’s not bold.¬† It’s not effective.
Mind-blowing really works at the beginning of a sale or a presentation.¬† Remember, you’re not closing a deal; you’re opening a relationship, and it’s all about sparking interest… standing out.
Yeah, but… Outrageous?¬† Shocking?¬† What if I’m off-message?¬† Off-brand?
Hey, if it makes the wrong statement, then it’s wrong.¬† Simple enough.
But if it’s in your sweet spot, if it sets the stage for the big point that you want to get across, mind-blowing is engaging.¬† It’s memorable.¬† It’s bold.
Mind-blowing starts conversations.¬† And conversations are the heart of relationships… in sales… in love.
Because a sale is a love affair.
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I help sales teams improve their performance¬†by putting the ‚Äúlove‚ÄĚ into the sales process. The tools and techniques vary, but the mindset is simply a heart-set.
Let‚Äôs talk about love and sales. Contact me here and let‚Äôs set up a call.
Photo by Jason Smith. Some rights reserved.
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