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The Book: Sales Pitches That Snap, Crackle ‘n Pop

The Book: Sales Pitches That Snap, Crackle ‘n Pop

Now available on amazon!

In a B2B pitch, you’re not there to close a deal, you’re there to open a relationship. The three objectives of a pitch, therefore, are to Snap, Crackle ‘n Pop: stimulate interest, start a customer-focused conversation and build trust.

If you achieve these three objectives, your prospects will not see you as another vendor, but rather as a trusted advisor.

Sales Pitches That Snap, Crackle ‘n Pop shows you how to achieve this in straight-forward and sometimes hard-hitting language…

Dr. Tobias Kiefer, Global Learning & Development Head at Booz & Co says, “Jack slaps you in the face with best practices and makes you laugh¬†at the same time.”

As an example, Chapter 13’s title is PowerPoint Sucks! Chapter 14 is then titled, OK. OK. PowerPoint Doesn’t Suck. Presenters Do!

“Jack is a high-impact presenter,” says Stacey Allaster, Chairman & CEO of the Women’s Tennis Association, “and as this book demonstrates, a high-impact writer, too.”

Says Frank Palmer, Chairman & CEO of ad agency DDB Canada, “Jack’s punchy, take-no-prisoners style comes through in this valuable book. For those looking to secure more B2B clients in these challenging times, this is a must-read.”

Sales Pitches That Snap, Crackle ‘n Pop¬†is now available on by clicking on this¬†direct link.¬†The Kindle-eBook version will be available by the end of January.


Book Cover Design by Peter Schlief, Bisturi Publicidade, Lisbon

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