As A Sale Is A Love Affair blows out the four proverbial candles on the birthday cake, its sibling, The Persuasion Paradox, is being...

This just in: Donald Trump has declared he rejects the outcome of the Harry Potter series. "That Harry Potter. Nasty kid! He didn't beat Lord...

Muhammed Ali has passed, but his legacy will endure and so will a great lesson in storytelling. To build a compelling hero, the protagonist must...

Donald Trump is a long-shot for President of the United States, but don't count him out. He's not a skilled storyteller. He doesn't understand the...