When Reality Hits

Your business success depends on your sales success.

“When you want something, all the universe conspires to help you.”

Spoiler alert. That’s bullshit.

With that quote, a guy I know announced on social media that he was quitting his job and setting up his dream business.

This talented guy was working social media like a champ. He was creating a cool brand. He was doing the networking thing.

But he wasn’t selling.

Selling his dream was another story entirely. In fact, it’s the heart of the story.

Six months after believing the universe would conspire on his behalf, this talented, valuable, deserving guy was sending around his CV. Reality had hit.

He hadn’t sold successfully.

After a few more difficult months, he was working again… for somebody else.

In any business story, the “happily ever after” depends on one thing.

Sales. Traction. It’s always where the plot thickens. It’s always what makes the character heroic or tragic.

It’s a tough world out there.

Maybe as a solopreneur, you feel that buzz as you set up your home office and amp up your LinkedIn profile.

Or maybe as a startup, you’ve defined your brand and you’re generating leads, as you move into a coworking space.

Or maybe as an established company, you launch a new product and your salespeople take it to a new segment, a new market.

That early stage is exciting.

Positive energy. Expectation. Goals.

Then you realize, it’s a bit tougher than you thought. The goals were aggressive.

Then you feel, it’s a lot tougher than you thought. The headwinds are blowing hard.

Those damn competitors. Those difficult prospects. Those freaking proposals that come so close.

Deep inside, you know… you’re not selling to your full potential.

Despite all those marketing best practices, you know that when it comes to face-to-face, voice-to-voice selling, you’re winging it.

You know, you’re doing a few things right, but not the whole thing.

If only you had a holistic, proven sales methodology and the tactical skills, you could turn those headwinds into tailwinds.

You could win more business.

When reality hits, you have a choice.

You can keep doing what you’re doing.

Or you can amp up your selling methodology.

Your business success depends on your sales success.

Take it to the next level.

Let’s discuss how you can sell more effectively and win new business.