When Reality Hits

I met Jimmy at a networking event…

… in Zurich a few years ago, and I could tell that he had good mojo.

He was focused, bright, personable, and he had some interesting concepts.

He connected with me on social media and regularly posted good content. He was contributing to conversations. He was giving away good value.

But then Jimmy posted something that got me a little worried.

He announced that he was quitting his job and setting up his dream business.

That always brings me mixed emotions because, on the one hand, I know it’s liberating for some people.

On the other hand, I also know that launching anything commercially is a big challenge — be it a corporation launching a new product or service, or an artist looking to sell large oil paintings, a consultant or a startup looking to save the world, that world is a tough one.

Jimmy was jumping into this world, and I wanted the best for him as I read his post.

But Jimmy’s closing line was what really gave me angst.

“When you want something, all the universe conspires to help you.”

Reality check. That’s bullshit.

One of the biggest myths people believe when they go into business for themselves is that Paolo Coelho quote.

If you want cheerleading and empty motivation, you’d better find another website, and there are plenty of them.

If you want reality and real ways to pitch, tell stories and drive customer conversations to success, stick around.

The reality is that the universe isn’t going to conspire to help you in today’s demanding and competitive marketplaces, the universe isn’t going to conspire to help you…

… unless you conspire with great pitching, great brand storytelling and a great sales methodology

Over the next few months, Jimmy was all over social media. He created a cool brand. He was giving a lot of value away for free at events online and offline.

But he wasn’t selling.

Six months after believing the universe would conspire on his behalf, this talented, valuable, deserving guy was sending around his CV. Reality had hit.

He hadn’t sold successfully.

In any business story, the “happily ever after” depends on one thing.

Sales. Traction. It’s always where the plot thickens. It’s always what makes the character heroic or tragic.

Really. It’s a tough world out there.

Maybe as a solopreneur, you feel that buzz as you set up your home office and amp up your LinkedIn profile.

Or maybe as a startup, you’ve defined your brand and you’re generating leads, as you move into a coworking space.

Or maybe as an established company, you launch a new product and your salespeople take it to a new segment, a new market.

That early stage is exciting.

Positive energy. Expectation. Goals.

Then you realize, it’s a bit tougher than you thought. The goals were aggressive.

Then you feel, it’s a lot tougher than you thought. The headwinds are blowing hard.

Those damn competitors. Those difficult prospects.

Those pitches that seem so positive.

Those freaking proposals that come so close. Damn!

Deep inside, you know… you’re not selling to your full potential.

Despite all those marketing best practices, you know that when it comes to face-to-face, voice-to-voice selling, you’re winging it.

You know, you’re doing a few things right, but not the whole thing.

If only you delivered pitches that were thrilling prospects.

If only you had a holistic, proven sales methodology and the tactical skills, you could turn those headwinds into tailwinds.

You could win more business.

When reality hits, you have a choice.

You can keep doing what you’re doing.

Or you can amp up your selling methodology.

Your business success depends on your sales success.

Let’s take it to the next level.

Let’s discuss how you can sell more effectively and win new business.