I met Jimmy at a networking event…

… and I could tell that he had good mojo.

He was focused, bright and personable. He had interesting concepts.

He was well-connected on social media and regularly posted good content. He was providing good value.

But then Jimmy posted something that got me a little worried.

He announced that he was quitting his job and setting up his dream business.

I know it’s liberating for some people.

I also know that launching anything commercially is a big challenge. It’s a tough world out there and Jimmy was jumping in head first.

I read his closing line and my gut wrenched.

When you want something, all the universe conspires to help you.

Reality check. That’s bullshit.

People really believe Paolo Coelho quote until they need to sell.

If you want reckless cheerleading and empty motivation, you’d better find another website.

If you want reality and real ways to pitch, to tell effective stories and drive customer conversations to success, stick around.

The universe isn’t going to conspire to help you in today’s demanding and competitive marketplaces unless you conspire with great brand storytelling, great pitching and a great sales methodology.

Over the next few months, Jimmy was all over social media with a cool brand. He was providing good value at events online and off.

But he wasn’t selling.

Six months after believing the universe would conspire on his behalf, this talented, valuable guy was sending around his CV.

Reality had hit.

Jimmy hadn’t sold successfully.

In any business story, the “happily ever after” depends on one thing. Sales. It’s always where the plot thickens. It’s always what makes the character heroic or tragic.

If you’re under-performing to your business expectations, I’ll bet that…

Deep inside, you know… you’re winging it.

When it comes to face-to-face, voice-to-voice selling, you’re winging it.

You’re doing a few things right, but not the whole thing.

If only you delivered pitches that were thrilling prospects and launching you in customer conversations with purpose and direction.

If only you had a holistic, proven sales methodology and tactical skills that converted customers consistently.

When reality hits, you have a choice.

You keep winging it, or you amp up your selling methodology.

Your business success depends on your sales success.

Let’s take it to the next level.

Let’s discuss how you can sell more effectively and win new business.