“You’re a poet, man!”
That’s what one of Jack’s clients called him, a poet in a business suit.
It was Jack’s approach to everything strategic.
It was operational. But it was also human. Deeply human.
It’s the center of his business storytelling and pitch coaching. It’s at the heart of his sales training and constructive persuasion. Psychology. Influence. Relationships.
The Human Condition.
It’s at the center of everything we do.
It’s where the wisdom lies.
Intelligence is knowing others. Wisdom is knowing thyself.
– Lao Tzu
“I love that quote,” Jack says, “because, paradoxically, to know one’s self from the inside is to understand humanity from the inside… and it helps us sell more effectively. It helps us tell more compelling stories. It helps us pitch, persuade and influence with more power.”
Numbers and results matter. Yet if we seek to lead people, influence people, persuade people, we need to focus on the human condition.
Strategy and execution are most effective when they have people at the center. So is sales performance.
Outstanding performance requires balancing the hard skills and the soft skills.
You want to tell a business story? Make it a thriller!
Start with the most fundamental tools of literature and screenwriting.
Keep it in the context of your business, but use the timeless storytelling tools and align them with today’s technologies… and you’ll grab people’s hearts as you feed their minds.
You want to lead people to the promised land? Start by articulating a vision, then make sure they contribute to building the solution with you… and their commitment will be deeper.
You want to sell somebody something? Don’t push them through your sale. Pull them through their purchase.
“Our job is not to sell anybody anything,” Jack says.
“Our job is to bring people to a mental and emotional place where they decide to buy. It’s the most effective way. It’s the human condition.”
In fact, Jack writes strategy and poetry.
And there’s a link. A Sale Is A Love Affair.
“There’s nothing more persuasive than impacting both the heart and the mind, than connecting intention and desire, even in business… especially in business.”
No wonder Jack’s been called a poet in a business suit.
That was a few years ago, though. Since then, he’s lost the suit.
Want to book an appointment?
You suggest the attire. The conversation will be dynamic.
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Photo by Joseph Pisani.