Tag : sports marketing

Prospecting In New Markets: Fish Where The (Fat) Fish Are

Prospecting In New Markets: Fish Where The (Fat) Fish Are

  Full disclosure...   My idea for this post came while reading Chris Brogan's post of yesterday, Fishing Off The Back...

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How to Be Strategic: Kill the Word “Strategic”

How to Be Strategic: Kill the Word “Strategic”

It was the eve of a key stakeholder workshop for a major sports event. The organizing committee and the event marketing agency that I was...

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