Tag : USP

Competitive Advantage: Ten Steps to Finding Your Mojo

Competitive Advantage: Ten Steps to Finding Your Mojo

With all the hype around Web 2.0 these days, who in the Brave New World would even consider marketing with "old economy" tools? Me.  And...

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28 Seconds. (Or Simplicity Sells Part II)

I love living in Switzerland.  The precision of the Swiss is incredible and even a source of humor, even among them. As you drive in my native...

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