“Leaders are always told they should be using stories as part of their business,” says thought leader and marketing advisor, Chris Brogan.

“Every leader on the face of the earth nods their head and says, ‘Yeah, ok, stories. Got it. I know how to tell stories.’

“And they don’t. It’s not something they learn.

“Artists learn that. Titans of enterprise do not. Titans of enterprise look at storytelling as that thing their kid does, that they wish they did.”

Chris tells us the three types of business stories organisations and leaders should be using today to galvanise their teams and win in the marketplace.

But we go deeper.

We go a lot deeper, in the latest episode of Story Warriors.

We go deep into business, into creativity and into life.

I asked Chris, “As a creator, as a producer, as an artist in craft, what are some of your struggles?”

His answer blew my mind.

“My monster in creativity only has one origin, and it has about 18 billion faces,” he began.

You don’t want to miss the rest of it. Chris Brogan up close. Listen to it now.

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