“I looked I was facing an execution.”

That’s how Bob McMahon‘s wife described Bob’s TV appearances when he first made the jump from radio.

“TV’s a completely different animal,” he says.

As the beautiful game’s popularity grew in North America with World Cup ’94 USA, so did Bob’s prominence as a soccer commentator. He provided game day analysis on FOX Soccer Report, and was football contributor for SportsMoney on Forbes.com

A native Scot weaned on football, Bob also brought historical context that helped Canadian viewers enjoy the game and, paradoxically, feel the drama.

“But,” he adds, “there was a certain line I would not cross.”

Knowing what that line is – and where yours is – will add ammo to your storytelling arsenal.

Check it out on this episode of Story Warriors, the podcast for crafting great stories.