Tag : iPhone

Steve Jobs & Brand Religion

Steve Jobs & Brand Religion

A year ago I made the leap of faith... I bought an iPhone. I got a pretty good deal from my mobile provider, but it required a significant...

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Turn It Off, or Turn The Buyer Off!

Turn It Off, or Turn The Buyer Off!

This seems like a no-brainer, but it happens.  It really happens.  Every day, thousands of times! Salespeople who take phone calls, read...

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