Spain Wins Thru Masterful Passing (And this has everything to do with sales and team pitching!) There's something beautiful about the style...
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Sell Benefits, But Make Sure Your Customer Agrees!
I'm All For Pitching... ... and with a book called "Sales Pitches that Snap, Crackle 'n Pop," I'd better be... right? Right. But please...
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Another Killer Question
Three Things To Improve? I had a great time chairing the Enterprise Marketing 2.0 Conference last week in Amsterdam,...
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Competitive Advantage: Ten Steps to Finding Your Mojo
With all the hype around Web 2.0 these days, who in the Brave New World would even consider marketing with "old economy" tools? Me. And...
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