Tag : marketing

The NFL Brand Promise Goes “4th and Long”

The NFL Brand Promise Goes “4th and Long”

    Product Suffers After Three Downs In case some of you do not follow American football, the NFL has started its season with...

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Entrepreneurs Understand Added Value. “Les Bleus” Don’t.

Entrepreneurs Understand Added Value. “Les Bleus” Don’t.

And now for the flavor of the month, la saveur du mois: French footballers at FIFA World Cup 2010.  What an easy target, right? I'll try not...

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Are You “Adding Value to the Conversation”?

Are You “Adding Value to the Conversation”?

I was coaching a small start-up entrepreneur recently who was saying he was stuck. He had been making a lot of calls, some cold, some warm,...

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Storytelling By Email: 9 Best Practices

Storytelling By Email: 9 Best Practices

In the Brave New World, we're all fighting for share of voice, as well as impact.  Email is no exception. One way to cut through the clutter...

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