Tag : persuasion

Story Warriors #020:  Tim Ash On Our Primal Brain and “The Big Lie”

Story Warriors #020:
Tim Ash On Our Primal Brain and “The Big Lie”

"There's no such thing as a rational decision." "As humans, we believe we're special," says Tim Ash, an authority on evolutionary psychology and...

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Yin Yang & The Elevator Pitch

Yin Yang & The Elevator Pitch

  Beware of "Trendy" Earlier this year, a high-profile business writer posted an article, "The Elevator Pitch is Dead." Within minutes,...

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Selling By Influencing: Where Today’s Politicians Get It Wrong

Selling By Influencing: Where Today’s Politicians Get It Wrong

I'm just back from the States, where the politics have gotten stupidly ugly. No, this is not a political post, and I'm not taking a position...

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“Oh Lord, Please Don’t Let Me Be Misunderstood”

“Oh Lord, Please Don’t Let Me Be Misunderstood”

I must admit, I was a bit reluctant to accept the presidency of my Toastmasters club this year (July-June).  But I do love my club, and I also...

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“Shut Up, Christiane!”

“Shut Up, Christiane!”

In spite of the headline above, I really do respect Christiane Amanpour.  Kind of. She's hard-working.  Driven.  Focused.  And she's always...

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