April, 2010

Are You “Adding Value to the Conversation”?

Are You “Adding Value to the Conversation”?

I was coaching a small start-up entrepreneur recently who was saying he was stuck. He had been making a lot of calls, some cold, some warm,...

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Storytelling By Email: 9 Best Practices

Storytelling By Email: 9 Best Practices

In the Brave New World, we're all fighting for share of voice, as well as impact.  Email is no exception. One way to cut through the clutter...

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The “Haves” vs The “Have Hads” – Keeping Your Edge

The “Haves” vs The “Have Hads” – Keeping Your Edge

One of the clear messages coming out of "Riding the Economic Rollercoaster" hosted by the British Swiss Chamber of Commerce this week in Zurich,...

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Speed of Response: 2 Considerations When Providing a Quote

Speed of Response: 2 Considerations When Providing a Quote

I was part of a discussion on "The Wealthy Freelancer" yesterday in which several salespeople were discussing how quickly you should turn around a...

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Turn It Off, or Turn The Buyer Off!

Turn It Off, or Turn The Buyer Off!

This seems like a no-brainer, but it happens.  It really happens.  Every day, thousands of times! Salespeople who take phone calls, read...

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