September, 2014

U2’s Lesson: Love Your Customer, But Love Your Stuff, Too!

U2’s Lesson: Love Your Customer, But Love Your Stuff, Too!

"Love your customer" is central to the mindset I try to instill with sales teams. But make no mistake, it's just as important, to love your stuff,...

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One Question To Make Your Next Sales Pitch A Success

One Question To Make Your Next Sales Pitch A Success

If you want to make your next sales pitch a success, if you want to hit a home run with your next presentation, start with the one you just gave, and...

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Two Steps To Make Your Sales Process More Effective

Two Steps To Make Your Sales Process More Effective

The two biggest mistakes I see in the customer acquisition process is that marketers say too much and salespeople explore too little. It follows that...

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Create Killer Presentation Openings That Grab Attention

Create Killer Presentation Openings That Grab Attention

How Tomatoes Took Their Breath Away! Albert was an expert in digital radio and was asked to present at an industry conference on...

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The Key To Building Trust With Your Prospects

The Key To Building Trust With Your Prospects

Is your product great, but your prospects aren’t buying? You know your product or service will help customers, but do they feel that you know...

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Sales, Love & Getting Prospects To Put Skin In The Game

Sales, Love & Getting Prospects To Put Skin In The Game

Whether you’ve finally landed a date with that long-time crush or are courting an ideal customer, do you find that you usually do all the...

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