November, 2012

Proposals That “Catch All” Often Catch Nothing

Proposals That “Catch All” Often Catch Nothing

Trying To Be All Things To All People? A change management consultant recently told me about an exchange he'd had with the CEO of a mid-size...

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Yin Yang & The Elevator Pitch

Yin Yang & The Elevator Pitch

  Beware of "Trendy" Earlier this year, a high-profile business writer posted an article, "The Elevator Pitch is Dead." Within minutes,...

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