Once upon a time, in a far-off isolated marketplace, there was a cutting-edge advertising agency with happy clients and strong profits. Just...
Continue Reading →Tag : competitive advantage
Competitive Advantage: Ten Steps to Finding Your Mojo
With all the hype around Web 2.0 these days, who in the Brave New World would even consider marketing with "old economy" tools? Me. And...
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Are You “Adding Value to the Conversation”?
I was coaching a small start-up entrepreneur recently who was saying he was stuck. He had been making a lot of calls, some cold, some warm,...
Continue Reading →5,000 : 30,000. The Sales Process as a Competitive Advantage
I just read an interesting article on Swisster.ch. In 2009, more than 5,000 companies went bankrupt in Switzerland. That's the highest number on...
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