One thing I enjoy about working with companies from different sectors is that it's a fertile source for my own learning. Sometimes a solution I...
Continue Reading →July, 2010
Make a “Cold Call” Warmer – The Triggering Event
Happiness is a Warm... Trigger. O.K., I'm dating myself, and revealing my wanna-be cult past. The above is a play on a Beatles title, one of...
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Bridge to Customer Needs
The last conference speaker before lunch was fantastic. He was engaging as a presenter, he really knew his stuff, his material was...
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FIFA: Mind The Gap!
FIFA has certainly had a rough week. The whole world took aim at football's governing body and owner of the World Cup property, as FIFA...
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