Playboy Magazine announced yesterday that it will drop images of naked women in its future editions, but its branding challenges could be...
Continue Reading →Category : Marketing
U2’s Lesson: Love Your Customer, But Love Your Stuff, Too!
"Love your customer" is central to the mindset I try to instill with sales teams. But make no mistake, it's just as important, to love your stuff,...
Continue Reading →
A Brand Is A Promise: Keep Your Promises
Tao Is More Than A Word Having worked in the sports business, I was recently recommended a link to a sports biz page, Tao of...
Continue Reading →
The NFL Brand Promise Goes “4th and Long”
Product Suffers After Three Downs In case some of you do not follow American football, the NFL has started its season with...
Continue Reading →
Five Sins of Managing Your Name. And Five Musts!
Your Name Precedes You When you meet someone for the first or second time, do you let them struggle with your name? I've been to three...
Continue Reading →
“Honor Thy Competitor” – Rafa and Roger Style
It Didn't Go Five Sets... ... but yesterday's men's final at Roland Garros was beautiful. Nadal and Federer, on clay, in early...
Continue Reading →
Positioning Matters, Even For Violinists
A friend sent me this photo with a short story this week. I read it and saw some conclusions, but to me, it reinforced the importance of...
Continue Reading →
Twitter: When “Thank You” Really Means “I’m Great”
My mother taught me to always say "thank you." So it's hard for me to say, "Don't say 'thank you'." (Sorry Mom!) And sorry...
Continue Reading →
Social Media Advice – Take With A Grain Of Salt
There is no shortage of self-appointed Social Media Gurus in the Brave New World. Unsurprisingly, to tell their stories and spread their...
Continue Reading →
A (Competitive) Christmas Story
Once upon a time, in a far-off isolated marketplace, there was a cutting-edge advertising agency with happy clients and strong profits. Just...
Continue Reading →