Category : Marketing

Can Playboy Magazine Get Its Brand Mojo Back?

Can Playboy Magazine Get Its Brand Mojo Back?

Playboy Magazine announced yesterday that it will drop images of naked women in its future editions, but its branding challenges could be...

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U2’s Lesson: Love Your Customer, But Love Your Stuff, Too!

U2’s Lesson: Love Your Customer, But Love Your Stuff, Too!

"Love your customer" is central to the mindset I try to instill with sales teams. But make no mistake, it's just as important, to love your stuff,...

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A Brand Is A Promise: Keep Your Promises

A Brand Is A Promise: Keep Your Promises

  Tao Is More Than A Word Having worked in the sports business, I was recently recommended a link to a sports biz page, Tao of...

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The NFL Brand Promise Goes “4th and Long”

The NFL Brand Promise Goes “4th and Long”

    Product Suffers After Three Downs In case some of you do not follow American football, the NFL has started its season with...

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Five Sins of Managing Your Name. And Five Musts!

Five Sins of Managing Your Name. And Five Musts!

Your Name Precedes You When you meet someone for the first or second time, do you let them struggle with your name? I've been to three...

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“Honor Thy Competitor” – Rafa and Roger Style

“Honor Thy Competitor” – Rafa and Roger Style

  It Didn't Go Five Sets...  ... but yesterday's men's final at Roland Garros was beautiful. Nadal and Federer, on clay, in early...

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Positioning Matters, Even For Violinists

Positioning Matters, Even For Violinists

  A friend sent me this photo with a short story this week. I read it and saw some conclusions, but to me, it reinforced the importance of...

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Twitter: When “Thank You” Really Means “I’m Great”

Twitter: When “Thank You” Really Means “I’m Great”

  My mother taught me to always say "thank you." So it's hard for me to say, "Don't say 'thank you'."  (Sorry Mom!)   And sorry...

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Social Media Advice – Take With A Grain Of Salt

Social Media Advice – Take With A Grain Of Salt

  There is no shortage of self-appointed Social Media Gurus in the Brave New World.  Unsurprisingly, to tell their stories and spread their...

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A (Competitive) Christmas Story

A (Competitive) Christmas Story

Once upon a time, in a far-off isolated marketplace, there was a cutting-edge advertising agency with happy clients and strong profits. Just...

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