How the Mighty Fall – “Hubris Born of Success”

I’ve read some good reviews on this book, and have just ordered it.

“How the Mighty Fall,” by none other than Jim Collins.  Amazon, How the Mighty Fall – Collins

It’s sounds pretty compelling, especially after living through such a scenario a decade ago, and seeing other companies today who carry that same “we’re successful, what have we got to learn?” attitude.  In fact, it seems that the first phase of a mighty fall is: “Hubris Born of Success.”

Without naming names, do you know any similar companies currently?  What are the symptoms?  What, in your view, are the potential short-term and mid-term outcomes?