“Because That’s The Key To My Heart”
“When you make music or write or create, it’s really your job to have mind-blowing, irresponsible, condomless sex with whatever idea it is you’re writing about.”
– Lady Gaga
Medicority Is An Option. But It Sucks.
Why go for mediocrity? Because it’s safe? Fine, but it sucks. It’s not memorable. It’s not bold. It’s not effective.
Mind-blowing really works at the beginning of a sale or a presentation. Remember, you’re not closing a deal; you’re opening a relationship, and it’s all about sparking interest… standing out.
Yeah, but… Outrageous? Shocking? What if I’m off-message? Off-brand?
Hey, if it makes the wrong statement, then it’s wrong. Simple enough.
But if it’s in your sweet spot, if it sets the stage for the big point that you want to get across, mind-blowing is engaging. It’s memorable. It’s bold.
Mind-blowing starts conversations. And conversations are the heart of relationships… in sales… in love.
Because a sale is a love affair.
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I help sales teams improve their performance by putting the “love” into the sales process. The tools and techniques vary, but the mindset is simply a heart-set.
Let’s talk about love and sales. Contact me here and let’s set up a call.
Photo by Jason Smith. Some rights reserved.