January, 2011

Positioning Matters, Even For Violinists

Positioning Matters, Even For Violinists

  A friend sent me this photo with a short story this week. I read it and saw some conclusions, but to me, it reinforced the importance of...

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Twitter: When “Thank You” Really Means “I’m Great”

Twitter: When “Thank You” Really Means “I’m Great”

  My mother taught me to always say "thank you." So it's hard for me to say, "Don't say 'thank you'."  (Sorry Mom!)   And sorry...

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Customer Focus, As Seen By Henry Ford

Customer Focus, As Seen By Henry Ford

    "It is not the employer who pays the wages.  Employers only handle the money.  It is the customer who pays the wages." -...

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Advancing The Sale: Three Follow-Up-Points

Advancing The Sale: Three Follow-Up-Points

I received some great comments last week about the next step, or advance -- a few by email and one posted by Leo.  (Thanks, Leo!)  No Advance...

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Social Media Advice – Take With A Grain Of Salt

Social Media Advice – Take With A Grain Of Salt

  There is no shortage of self-appointed Social Media Gurus in the Brave New World.  Unsurprisingly, to tell their stories and spread their...

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The New Disruptive Marketing: Twitter Tongue Twister

The New Disruptive Marketing: Twitter Tongue Twister

  I'm a big fan of Twitter for a number of reasons I won't go in to here.  But like any new technology, or new medium, there's a lot I don't...

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The Art of The Next Step – An Indicator and A Tactical Tool

The Art of The Next Step – An Indicator and A Tactical Tool

If you try to close a sale in a first visit to a new prospect, you'll probably close the door and not get back in.  Ever. In the Brave New...

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Four Action Points For Achieving Big Goals in 2011

Four Action Points For Achieving Big Goals in 2011

  Happy New Year! I'm going to write great things this year, because I'm a writer. What are you going to achieve in 2011?  What are...

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