Seduce, Engage & Win Customers’ Hearts

Love, Leadership & Why The NFL Sucks At Both

Love, Leadership & Why The NFL Sucks At Both

For decades, the NFL has demonstrated that it's great at managing its product. Last month, however, it showed that it sucks at providing real...

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Cold Calling: One Mindset & One Technique

Cold Calling: One Mindset & One Technique

Cold calling is not as daunting as many believe, particularly if you embed one mindset and get comfortable with one technique. + + + Very few...

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U2’s Lesson: Love Your Customer, But Love Your Stuff, Too!

U2’s Lesson: Love Your Customer, But Love Your Stuff, Too!

"Love your customer" is central to the mindset I try to instill with sales teams. But make no mistake, it's just as important, to love your stuff,...

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One Question To Make Your Next Sales Pitch A Success

One Question To Make Your Next Sales Pitch A Success

If you want to make your next sales pitch a success, if you want to hit a home run with your next presentation, start with the one you just gave, and...

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Two Steps To Make Your Sales Process More Effective

Two Steps To Make Your Sales Process More Effective

The two biggest mistakes I see in the customer acquisition process is that marketers say too much and salespeople explore too little. It follows that...

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Create Killer Presentation Openings That Grab Attention

Create Killer Presentation Openings That Grab Attention

How Tomatoes Took Their Breath Away! Albert was an expert in digital radio and was asked to present at an industry conference on...

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The Key To Building Trust With Your Prospects

The Key To Building Trust With Your Prospects

Is your product great, but your prospects aren’t buying? You know your product or service will help customers, but do they feel that you know...

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Sales, Love & Getting Prospects To Put Skin In The Game

Sales, Love & Getting Prospects To Put Skin In The Game

Whether you’ve finally landed a date with that long-time crush or are courting an ideal customer, do you find that you usually do all the...

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A Referral Is A Blind Date

A Referral Is A Blind Date

"A Mutual Friend Thought We Should Meet" A few weeks ago, the CEO of a communications agency connected with me on LinkedIn.  A friend of his had...

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She Wants It To Be Mind-Blowing!

She Wants It To Be Mind-Blowing!

"Because That's The Key To My Heart" "When you make music or write or create, it's really your job to have mind-blowing, irresponsible, condomless...

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