Seduce, Engage & Win Customers’ Hearts Toggle

Bridge to Customer Needs

Bridge to Customer Needs

  The last conference speaker before lunch was¬†fantastic. He was engaging as a presenter, he really knew his stuff, his material was...

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FIFA: Mind The Gap!

FIFA: Mind The Gap!

FIFA has certainly had a rough week. The whole world took aim at football's governing body and owner of the World Cup property, as FIFA...

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Entrepreneurs Understand Added Value. “Les Bleus” Don’t.

Entrepreneurs Understand Added Value. “Les Bleus” Don’t.

And now for the flavor of the month, la saveur du mois: French footballers at FIFA World Cup 2010.  What an easy target, right? I'll try not...

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Guest Post: The Brilliant (and Poor) Salesperson

Guest Post: The Brilliant (and Poor) Salesperson

I'm delighted to have Alex Muehle as Guest Contributor this week.  Alex (pictured at right) has a good feel for the buyer-seller...

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Welcome to “Selling in the Brave New World”

Welcome to “Selling in the Brave New World”

Wow!  What a ride it's been.  The near meltdown of the past 24 months, and the break-neck speed of the information age over the past...

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Love ‘Em Like Diego.  (Sales Teams Need Love, Too)

Love ‘Em Like Diego. (Sales Teams Need Love, Too)

I rarely change my opinion of superstars from one day to the next. But yesterday it happened in a New York Minute... or maybe, in a Maradona...

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Build Trust Early.  Agree “Rules of Engagement” Early!

Build Trust Early. Agree “Rules of Engagement” Early!

It's exciting to return from a first visit to a prospect that was hot-to-trot. It's frightening to see how many of these hot prospects fall into...

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Toastmasters Report: “Content Is Back. Content is King.”

Toastmasters Report: “Content Is Back. Content is King.”

It's a tough job, but... you know how it goes. I'm just back from the Toastmasters District 59 Spring Conference in The Hague. Great...

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Preparing For Success: A Conversation With Nadeschkin

Preparing For Success: A Conversation With Nadeschkin

I'm never shy when it comes to approaching celebrities. Sometimes they respond with haughty self-importance and let you know you're asking...

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Competitive Advantage: Ten Steps to Finding Your Mojo

Competitive Advantage: Ten Steps to Finding Your Mojo

With all the hype around Web 2.0 these days, who in the Brave New World would even consider marketing with "old economy" tools? Me.  And...

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